Hepola marvels that the cheerleaders’ 1972 debut coincided with Title IX, which brought parity to female athletes in colleges the release of the porno movie Deep Throat and the volatile legal case titled Roe vs. Sarah Hepola, the creator of the new Texas Monthly podcast, "America's Girls," a history of the Dallas Cowboys Cheerleaders. That’s when the story goes from, ‘Isn’t it funny that we still have cheerleaders?’ to being part of the reckoning” enveloping women worldwide. ![]() They were everywhere - and I knew nothing about them.”Įven so, the cheerleader project remained a fantasy, “until you start to see all these cheerleader lawsuits. And it occurred to me: I don’t know who these women are. But the Cowboys’ cheerleaders were still these goddesses, hovering over my city. Soon after, she saw a billboard on Central Expressway that featured a Cowboys cheerleader, prompting her to think, “Oh my God! They’re still here! I had moved away the Soviet Union had fallen apart. Hepola was “a drama geek” who lived in Austin and New York City before returning to Dallas in 2011. They were branded on my brain in a way that feels deeply formative.” The late 1970s were their pop-culture peak. I just fell in love with these spangly blue-and-white princesses that I saw all around the city. She listens to classical music all the time. ![]() “My mother is a woman of clogs and no makeup. ![]() Hepola’s family moved to Dallas in 1978, “and we were outsiders, from the East Coast,” she says.
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